____________________________________________________________
Profile: A strategic-thinking media professional well-versed with all media
covering nearly 20 years large market Sales/Marketing, Advertising,
Promotion, Public Relations and cause-related experience. Experienced
Senior-level manager, effective in delegating and developing staff skills.
Creative and resourceful in generating new ideas and solving problems.
Experienced Creative Director, Producer and Project Manager with
expertise in start-up situations.
Skill Set: International New Business Development, Cause–Related
Marketing, Advertising Sales, Consulting, Public Relations, Community
Affairs, Promotion & Synergy, Television, Radio and Print Creative, non-
linear video editing and Songwriting.
____________________________________________________________
Work History:
Public Affairs & New Business Development 1995-Present – for ABC
Network affiliate WJLA-TV Washington, DC. Creating managing and selling
cause-related and advertiser-supported marketing campaigns. Managing
the station’s community outreach projects for ABC7 and NewsChannel8.
Creating and managing production and distribution of Sales and Public
Affairs collateral and video production. Managing producer for special
events and related live broadcasts. Responsible for Sales Promotion and
Public Affairs spot/psa schedules, tracking related budgets and interface
with Creative Services, Client Services, News, Operations, ABC Affiliate
Relations and wjla.com.
Accomplishments:
Created Association Marketing Campaign to attract “new to television”
advertisers and related revenue to the station. Directly responsible for
bringing in well over a half-million dollars in new business revenue within
the first 18 months of start up. Clients include the National MS Society,
Carol Jean Cancer Foundation, Volunteers of America and the Embassies
of Germany, The Netherlands, South Korea, Kazakhstan and Taiwan.
Produced a long-form video presentation for a White House Summit on
Savings and Retirement. Received the “Outstanding Consumer
Promotion Large Market Television” Gold Medallion Award from
PROMAX International.
Conceptualized, wrote and produced video sales presentations which
helped generate millions of dollars in new business plus increased the
station’s share of annual media buys. Nominated for a 2001 and a 2005
Emmy Award. Received 1998 and 2001 Telly awards and instrumental in
helping station receive a 1997 Community Service Emmy Award and a
2004 nomination.
Director of Advertising & Promotion 1992-1995 - for ABC/Capital Cities
owned & operated WRQX-FM, Washington, DC. Developed marketing
strategy. Managed a staff of 8 people. Developed advertising creative for
print, radio and television. Responsible for planning and managing special
events, media buys, live broadcasts and advertising budget.
Accomplishments
Helped to maintain the station’s #1 share of adults 25-54.
Instituted a “loyal listener” database used for direct mail and research.
Received “Most Innovative Radio Promotion” Award from PROMAX
International
Consulting:
Marketing Consultant/ National Sales Rep 2001–2002 for Wolf
Interactive Websites. Developed marketing plan, national publicity and
sales strategy and subscriber acquisitions for interactive radio forum web
service targeted to Talk, News/Talk and Sports/Talk formatted radio
stations.
Media/Public Relations Consultant 1997-2001 – for the Society of
American Foresters’ national public and media relations communications
plan. The objective was to increase public awareness of the Society, its
issues, and to showcase the nonprofit organization’s historic centennial.
Developed a three-year media plan including appropriate project time lines.
Recommended necessary media including production companies and other
vendors to implement the communications plan.
Accomplishments
Increased public awareness of SAF and forestry issues. Generated
considerable local & national media exposure including, but not limited to
spokesperson interviews on radio talk shows in Washington and Los
Angeles. Negotiated PSA airtime on radio & television stations in 61
markets with an estimated media value of over 1.9 million dollars.
____________________________________________________________
Additional Experience
Operations Manager Program Director, KRJY FM and WSNL-FM St. Louis
1989 –1991. Political Campaign Manager for City Councilman and School
Board Director candidates, Ward 2, St. Louis. Responsible for the
candidate’s success in the 1991 primary and general elections. Director of
Marketing & Promotions, KMJM-FM, St. Louis 1991-1992. Assistant
Program/Music Director WASH-FM 1984-1989. Wrote a broadcast media
marketing course, which was offered by University of Maryland’s University
College. Judge, 2004 Emmy Awards and the 2004 National Association of
Broadcasters’ Crystal Awards.
Other Awards
“Excellence in Journalism” Public Relations Award from
The St. Louis Association of Black Journalists. Billboard Magazine’s
“Top Special Program” Award plus special citations from The March
of Dimes, McDonald's’s Corporation, American Diabetes Association,
National MS Society and the Carol Jean Cancer Foundation.
____________________________________________________________
Profile: A strategic-thinking media professional well-versed with all media
covering nearly 20 years large market Sales/Marketing, Advertising,
Promotion, Public Relations and cause-related experience. Experienced
Senior-level manager, effective in delegating and developing staff skills.
Creative and resourceful in generating new ideas and solving problems.
Experienced Creative Director, Producer and Project Manager with
expertise in start-up situations.
Skill Set: International New Business Development, Cause–Related
Marketing, Advertising Sales, Consulting, Public Relations, Community
Affairs, Promotion & Synergy, Television, Radio and Print Creative, non-
linear video editing and Songwriting.
____________________________________________________________
Work History:
Public Affairs & New Business Development 1995-Present – for ABC
Network affiliate WJLA-TV Washington, DC. Creating managing and selling
cause-related and advertiser-supported marketing campaigns. Managing
the station’s community outreach projects for ABC7 and NewsChannel8.
Creating and managing production and distribution of Sales and Public
Affairs collateral and video production. Managing producer for special
events and related live broadcasts. Responsible for Sales Promotion and
Public Affairs spot/psa schedules, tracking related budgets and interface
with Creative Services, Client Services, News, Operations, ABC Affiliate
Relations and wjla.com.
Accomplishments:
Created Association Marketing Campaign to attract “new to television”
advertisers and related revenue to the station. Directly responsible for
bringing in well over a half-million dollars in new business revenue within
the first 18 months of start up. Clients include the National MS Society,
Carol Jean Cancer Foundation, Volunteers of America and the Embassies
of Germany, The Netherlands, South Korea, Kazakhstan and Taiwan.
Produced a long-form video presentation for a White House Summit on
Savings and Retirement. Received the “Outstanding Consumer
Promotion Large Market Television” Gold Medallion Award from
PROMAX International.
Conceptualized, wrote and produced video sales presentations which
helped generate millions of dollars in new business plus increased the
station’s share of annual media buys. Nominated for a 2001 and a 2005
Emmy Award. Received 1998 and 2001 Telly awards and instrumental in
helping station receive a 1997 Community Service Emmy Award and a
2004 nomination.
Director of Advertising & Promotion 1992-1995 - for ABC/Capital Cities
owned & operated WRQX-FM, Washington, DC. Developed marketing
strategy. Managed a staff of 8 people. Developed advertising creative for
print, radio and television. Responsible for planning and managing special
events, media buys, live broadcasts and advertising budget.
Accomplishments
Helped to maintain the station’s #1 share of adults 25-54.
Instituted a “loyal listener” database used for direct mail and research.
Received “Most Innovative Radio Promotion” Award from PROMAX
International
Consulting:
Marketing Consultant/ National Sales Rep 2001–2002 for Wolf
Interactive Websites. Developed marketing plan, national publicity and
sales strategy and subscriber acquisitions for interactive radio forum web
service targeted to Talk, News/Talk and Sports/Talk formatted radio
stations.
Media/Public Relations Consultant 1997-2001 – for the Society of
American Foresters’ national public and media relations communications
plan. The objective was to increase public awareness of the Society, its
issues, and to showcase the nonprofit organization’s historic centennial.
Developed a three-year media plan including appropriate project time lines.
Recommended necessary media including production companies and other
vendors to implement the communications plan.
Accomplishments
Increased public awareness of SAF and forestry issues. Generated
considerable local & national media exposure including, but not limited to
spokesperson interviews on radio talk shows in Washington and Los
Angeles. Negotiated PSA airtime on radio & television stations in 61
markets with an estimated media value of over 1.9 million dollars.
____________________________________________________________
Additional Experience
Operations Manager Program Director, KRJY FM and WSNL-FM St. Louis
1989 –1991. Political Campaign Manager for City Councilman and School
Board Director candidates, Ward 2, St. Louis. Responsible for the
candidate’s success in the 1991 primary and general elections. Director of
Marketing & Promotions, KMJM-FM, St. Louis 1991-1992. Assistant
Program/Music Director WASH-FM 1984-1989. Wrote a broadcast media
marketing course, which was offered by University of Maryland’s University
College. Judge, 2004 Emmy Awards and the 2004 National Association of
Broadcasters’ Crystal Awards.
Other Awards
“Excellence in Journalism” Public Relations Award from
The St. Louis Association of Black Journalists. Billboard Magazine’s
“Top Special Program” Award plus special citations from The March
of Dimes, McDonald's’s Corporation, American Diabetes Association,
National MS Society and the Carol Jean Cancer Foundation.
____________________________________________________________
John Anderson Quinn
| Quinntessential Experience |
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Taiwan: World Health Organization